Facebook S Live Shopping Feature Is Dead
Live Shopping will, however, still be available for ecommerce businesses on fellow Meta subsidiary Instagram. Facebook is not alone in its live shopping walk back, with TikTok also scaling down a similar initiative on its platform — although the phenomenon is proving less quick to catch on in Europe and the US as it is in Asia. Facebook Reels in Live Shopping Function “From October 1st, 2022, you will no longer be able to host any new or scheduled live shopping events on Facebook,” a Meta blog post on the issue reads....